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For Example, you're handling a big outdoor activity. Customer only tell you assume how many viewers will come in. this is requirement. But these viewers will generate how much traffic you need to manage, how many parking lot you need to prepare, it depends on many aspects like location, age of viewers.... that is your scope of work. how to turn requirements into scope of work that backend supprt familiar with project needs someone playing this role. Thererfore we need someone to dig out customer requirement, mapping to product and turn into scope of work.

Just like restaurant, service people at the front end msut turn customer needs into product on the menu. Take notes regarding expectations like spicy or not spicy, deliver sooner or normal tempo. and then backend kitchen knows how to delver services.   Project failed often caused by this step at very begining of project. Either needs/wants or expectation, or both are not complete and does not confirm with customer in the course of project.

Ocean

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